CRM Success with McElroy Manufacturing

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Moderated by Author & Columnist, George Colombo

Learn how Paul Brodsky of McElroy Manufacturing, Tulsa Oklahoma, championed the vision and strategy for an industry leading CRM system in the pipeline fusion industry and leveraged the resources of Salesforce.com Silver Consulting Partner, CRM Evangelist, to implement a best practices approach.

Moderated by author and columnist of the original “Sales Force Automation” book in 1993 and subsequent works “Capturing Customers.com”, “Killer Customer Care”, and “Absolute Beginner’s Guide to Podcasting”, George Colombo.

Topics:

Gaining organizational awareness and consensus

Prioritizing Requirements

Overcoming Obstacles

CRM Designs unique to manufacturing:

  • Channel Management
  • Quote Management
  • Product Registration and Support
  • Sales History
  • Mobility

Goldmine Data Migration

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About the Speakers

Paul Brodsky

In addition to the 20 years experience in marketing leadership roles, Paul has delivered several CRM deployments in his career. Most recently, Paul created the vision and execution of the CRM strategy at McElroy Manufacturing enabled by Salesforce and CRM Evangelist. McElroy manufactures plastic pipe fusion welding equipment and accessories. And manufactures tube finning equipment. Paul also serves as a faculty instructor for University of Phoenix on subjects such as Marketing, eBusiness, Operations, and Project Management.

George Colombo

George has a reputation for making technology topics accessible to general audiences. His book Sales Force Automation was published in 1993, and many industry observers consider it the starting point for today’s multi-billion dollar Customer Relationship Management industry. George has written for a number of business and computer industry publications, including Computer Reseller News, VARBusiness, and Selling. George spent two years as the host of TEN-TV’s Spotlight Microsoft, a weekly television show for Microsoft developers. George was also the Executive Producer for Conversations With Industry Innovators, an audio interview series.