Implement Marketing Automation

Quickstart for Marketing AutomationIn early 2013, Salesforce.com announced that it would add marketing automation as a key component to its marketing cloud. It may be tempting to think of marketing automation as a relatively ho-hum process that allows businesses to plan email marketing campaigns. But in the right hands, marketing automation can be a powerful tool to help increase efficiency and boost revenues.

This article explains how marketing automation can help businesses run meaningful campaigns, optimize user experiences, generate and nurture leads, identify qualified leads, and evaluate campaign effectiveness.