Sales Forecasting for Manufacturing and the Role of CRM

It’s no secret that one of the most important ingredients in any successful enterprise is an ability to anticipate future demands for products. This is especially true of manufacturing and distribution businesses, where the significance of having the right amount of inventory – and the right kind of inventory – cannot be understated. In this CRM Evangelist article, we review 10 of the most important principles you can incorporate in your forecasting methods and how to integrate those principles with CRM technology.