Giving CRM a CX Makeover, Part 2

Giving CRM a CX Makeover, Part 2 In this series, Giving CRM a CX Makeover, we discuss designing Customer Relationship Managem [...]

What Would You Do to Change This Customer’s Experience?

Every year for sixteen years, a group of avid snow skiers makes an annual trip together. This is their big annual bash. It’s [...]

Giving CRM a CX Makeover, Part 1

In this first post in the series, Giving CRM a CX Makeover, we discuss Customer Relationship Management (CRM) from the perspe [...]

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