Rules of Marketing Automation
Using marketing automation to increase qualified leads for your Sales Team
Marketing automation platforms (like Pardot, Hubspot, Act-On, Eloqua, Marketo, and others) can be configured to score prospects as they progress along their journey toward buying your products and services. When the marketing automation platform is tightly integrated with a Customer Relationship Management (CRM) platform, the Sales Team can be automatically alerted to an individual prospect’s interest & intent while identifying the perfect time for a personal contact.
This guide suggests recommendations to optimize your overall digital marketing strategies. CRM Evangelist along with its award-winning business partners have the full complement of resources to implement your tactical and strategic plans including website development, content marketing, lead generation, sales engagement, and post sale activities such as up-selling and cross-selling.