Best CRM Software: What are the leading Customer Relationship Management software?
CRM Experts share advice on CRM Cloud Software market leaders and challengers. Facilitate step-by-step activities for selecting the best CRM platform to operate your customer-centric business. Learn more about CRM Perfect Fit program
Cloud CRM has changed the way people do business. Instead of being chained to the office, sales and marketing staff can easily utilize customer relationship management technology on the road. They can access it from anywhere using a mobile device even without an an internet connection. Most importantly, they can skip the infrastructure expense, maintenance, and time to focus on business goals performance.
Salesforce was the original large scale Cloud CRM provider. They were first to market successfully with a SaaS multi-tenant architecture and easy pricing model. And while they’re still considered the leader in the industry – for good reason – there are other companies who challenge the 100lb Gorilla for top quality products. Let’s take a look at the top 5 Cloud CRM products so you can begin your internal comparison project.
Salesforce (Best)
What It Is
Robust, full-featured CRM for Small to Large Enterprise.
Key Features
Sales Automation, CPQ, eCommerce, Service Call Center and Field Service, Community / Portal, Analytics
Architecture
Multi-Tenant Cloud. Largest 3rd Party AppExchange.
Pricing
Starts at $25 per user, per month.
Microsoft Dynamics
What It Is
CRM for Outlook enthusiasts. Microsoft homogeneous environments. Small to Large Enterprise businesses.
Key Features
Sales Automation, , Customer Service and Field Service, Social Engagement
Architecture
Multi-Tenant Cloud or On-Premise.
Pricing
Starts at $40 per user, per month.
Zoho One
What It Is
Intuitive and Easy to Implement. Single platform of apps for Small businesses.
Key Features
Sales Automation, Email, Support, Marketing, Websites, Finance
Architecture
Multi-Tenant Cloud. Some 3rd Party applications.
Pricing
Starts at $30 per user, per month. $35/monthly billing.
Hubspot CRM
What It Is
Intuitive and Easy to Implement. Best for small businesses mature with digital inbound marketing practices.
Key Features
Sales Pipeline Management, Email, Integrated Marketing Automation (Content Mgmt, Email, Landing Pages)
Architecture
Multi-Tenant Cloud
Pricing
Starts for free for unlimited users. Upgrade to Starter at $50/user/month.
Sugar CRM
What It Is
Development centric CRM best for mid-sized business seeking flexible deployment and customization options.
Key Features
Sales Automation, Customer Support
Architecture
Multi-Instance Cloud. OR On-Premise LAMP stack. Open Source 3rd Party applications.
Pricing
Starts at $40 per user, per month.
BPM Online
What It Is
Attractive User Interface. Best for mid-sized business with mature business processes.
Key Features
Sales Automation, Customer Service, Marketing, Process Designer
Architecture
Multi-Instance Cloud. Some 3rd Party applications.
Pricing
Starts at $25 per user, per month.
Salesforce
SalesForce Sales Cloud offers the greatest number of features. It’s also generally considered to be the easiest to use. It connects with Outlook and Microsoft Office, and supports a variety of functions including email marketing, case management, quotes and web integration. Prices range from $5/user/month to $250/user/month. It’s scalable to any size enterprise and all versions offer a limited free trial.
Sugar CRM
SugarCRM is an open source product. It’s scalable, which means both large and small companies can benefit from its many features. SugarCRM provides sales force automation, marketing campaigns, mobile CRM, social CRM, and reporting. Plug-ins for Microsoft Outlook, and Lotus Live are available. It also provides integrated email marking and document sharing. Prices range from $30/user/month to $100/user/month.
Microsoft Dynamics CRM
Like SalesForce and SugarCRM, Microsoft Dynamics CRM also integrates with a number of business tools and software like Microsoft Outlook. It provides functionality in marketing, sales, and customer service areas including segmentation tools, real time sales forecasts and knowledge sharing. It’s a flexible product that costs $44/user/month. It also offers a free trial.
How to Decide?
All of these solutions are viable products. They offer Cloud CRM benefits including security, reliability, and a quick up time. They all also offer data migration tools, version upgrades, database monitoring, and proactive development teams, which means they’re consistently striving to meet user demands and improve products and services. Check out the trial versions. Talk to other business owners and managers who utilize the software to gain insight.
Speak With a Consultant
CRM Experts can help you and your business make the best choice for your organization. They can provide you with inside information and a look to the future of any particular CRM solution. Because CRM consultants have close relationships with their partners, they can help align your needs with product developments. They can also take a look at your infrastructure and recommend the best solution for your needs.
