Web Forms Using Salesforce CRMIf you are using Salesforce CRM, chances are you are using web forms that use Web-to-Lead and Web-to-Case functionality. Although Salesforce CRM fully supports data capture from these web forms and its setup wizards provide basic HTML functionality, most commercial efforts will quickly find that they need a more customized experience in order to get the most out of Salesforce CRM. In this article, we review how you can set up, use, and optimize Salesforce CRM Web-to-Lead and Web-to Case forms.