Q: How do I improve the quality of our CRM data?
A: One way is to Gamify your CRM System.
Try this tip from the CRM Experts at CRM Evangelist: Gamify your CRM by adding a visual data quality score to your account and contact records. This simple visual cue can remind CRM users of key pieces of information vital to the ongoing relationship. Even better, create fun incentives or contests for top promoters of data quality and boobie prizes for top offenders.