Pardot Implementation and Quickstart Programs
Pardot Quick Start Timeline Overview
What’s Included in my Quick Start?
CRME can set up your marketing automation platform and integrate it with Salesforce. We offer a Quick Start Implementation Package in addition to custom consulting engagements that are designed to meet your unique needs.
Strategy and Solution Design
- Produce a written marketing evaluation of your primary website
- Discovery session to assess existing marketing collateral
- Strategy session to define and document initial drip campaign objectives and ROI
Set-up and Configuration
- Setup & configure marketing automation platform
- Create user accounts including roles/responsibilities
- Configure CRM connector to support automatic data synchronization
- Import and verify existing leads into marketing automation platform
- Email DNS authentication using client mailing domain
- Establish Internet subdomain for landing pages
- CRM lead management including assignment, queues, views, dashboard and alignment
of opportunity roles
Initial Marketing Campaign
- Establish company profile for a popular social media website
- Integration of “Contact us” form into client website automatically populating marketing automation
and CRM lead generation - Launch of initial drip email campaign customized for your prospects
- Creation of targeted landing page customized for your product
Training
- A web session is conducted for the system administrators and client stakeholders to review the
implementation - Training on client admin and maintenance is also held via web conference
Post Implementation Support
- Up to 4 hours of post implementation phone/email support within 30 days of QuickStart
completion
QuickStart Pricing Overview
| Items | Description | Timeline | Budget |
|---|---|---|---|
| Item #1 | Strategy & Design | Step 1 | $6,000 |
| Item #2 | Setup, Configuration, Campaign | Step 2 | $1,500 |
| Item #3 | Training & Support | Step 3 | $1,500 |
| All Items | Total Professional Fees | Your Total: | $9,000 |
Optional services not included in the Pardot Quickstart:
- CRM development or configuration beyond scope of this agreement
- Journey & content mapping
- Sales process definition (v1.0 included)
- Alignment of sales process with journey discoveries
- Data Quality
- KPI Identification and Analytics
- Additional marketing campaigns supported by search
- Progressive Profiling
- Additional Landing Pages and Gated Content
- Optimize Lead Scoring and Grading
- Additional industry tracks, landing pages and email drip
- Deliverables targeting more than one track or line of business
- Copywriting, editing or production
- Video production or editing
- Hosting or web services support
- On-call support or technology training other than explicitly specified
- Design or development of marketing content such as product data sheets, customer case studies, white papers or other similar marketing materials